It was popular before Bella Thorne. The only reason she jumped onto it was because of its popularity. It became more mainstreamed after she and other more mainstreamers appeared. It had a very, very brief period of non-adult content that went nowhere when it first opened. Leo, the founder of MyFreeCams was a majority owner. If anything, Thorne was the major contributer to the enshittification of the site, because her time there emboldened a lot of the "social media" scammers that turned to it during and after Covid. It was mostly amateur camgirls and porn girls in the early day.