Hence, "in the store." Because you made the point in your original post
to say that they were already subscribers. So they're already "in the store."
So, I used your argument to make my point, and you tried to pivot with "it's free" as though being free somehow didn't make it as loss leader or that those generate posts weren't doing what they were designed to do, which is to convince her audience to pay for PPV content.
As though this is a moral argument and not just basic business tactics from people looking to make a profit.