I'm sure she's making enough to be comfortable in whatever midwest town she lives in. If it wasn't a "business plan that is going to go well", she wouldn't be doing it. Girls like her have been gaming the algorithm for years, and if you don't change with the trends, you fall into obscurity. That's why you tend to see a bunch of girls across all social media platforms doing the same stuff at the same time.
No, it's not good for US... because all we wanna see is her pussy spread wide open. But if she's only trying to gain enough interest to push subscribers to her subscription-based platforms then she's doing what she needs to do.