Bruh, it's just marketing. That is unfortunately how marketing and the algorithm works now. Not making excuses for her grifting, but she ain't the only one doing it. Ive heard longtime youtubers talk about title-bait, thumbnail-bait, the stupid faces in the thumbnails etc. They don't really want to do it, but had to eventually give in. If you don't do stuff like that, the algorithm punishes you and you make less money. It's gone on long enough now that its just a regular part of a marketing strategy. Doesn't mean it isn't dumb or that you have to like it, but it is the current marketing strategy. As for your jimmies getting rustled by it, remember the words of P. T. Barnum "There is no such thing as bad press"