I think "algorithm hacking" is gonna get more and more visible/known.
You just need some "theme", preferably somewhat offensive, and some agency will pay people to make thousands of clips of you and boost interaction in ways that are currently profitable. Already been done by Clavicular, Asmongold etc etc, and even Zara Larsson. It's Indian Facebook Like Farms all over.
She could be into it, but at this point it's hard to tell.
Could turn out to not even be true / AI in this case, but I'm talking in general; it could be ALL about money.