I gotta disagree, it’s not like setting prices for a physical product, because having things leak both makes people less likely to purchase and has a personal impact. Like, this is a thread on a forum about leaked nudes, it’s a major factor.
Think about it like a poker play, in terms of expected value. Let’s weigh two scenarios:
1. Selling content for $5,000 with a 20% chance anyone ever buys (holding out for a crazed simp with lots of cash)
2. Selling content for $100, guaranteed buyers
Now assume that for each person who buys there’s a 10% probability that a leak occurs, and set the expectation values equal. Case 1 has EV of $1,000 so Case 2 would need to sell 10 items. 10 trials with 10% chance gives a 65% total chance, from a geometric distribution.
So for the same expected value of return, case 1 has a 65% chance of a leak, while case 2 has a 10% * 20% = 2% chance. This is an extreme example but you can see how big the differences become. And that’s not including how leaks make future sales less likely