Whilst I'm sure this is a shrewd business decision for her and others, it does slightly give me ... the ick .... that there is impersonation like that going on - I think it's one thing to receive messages "advertising her wares" - and those are lovely, of course, but another to receive 1st person messages from someone who is not that person. Lily slightly bucks the trend I guess in that she has a fairly significant acting / singing career outside of her passes / brand army modelling. It will be interesting to see which takes priority in the years to come. Much as I'd love her content to escalate, I suspect the acting / singing will probably have more longevity to it, career wise ...