I think she's preparing for an exit from OF again. She has always done a lot at the same time, but I think the OF stuff is not the main source of income anymore.
A couple of years back she was pushing to get people to get 'VIP for life' and 2 months later she (temporarily) quit (boyfriend didn't like her OF stuff). That fell apart and she came back, having everyone subscribe to be a VIP again. It's a business model.