IMHO what drives Irma isn't just money but also ego.
Up until December of last year, she was praising her own fansly content as if she were a genius of erotic ASMR. She always needed to tell us just how awesome she and her stuff were. Then, out of the blue, she decides to delete everything. When called out, rather than finding some way to compensate her fans, she says fansly regulation doesn't oblige her to do anything. Translation: "Fansly won't punish me for not doing anything, so I won't do it". She didn't care what the right thing to do was.
Now, she claims in her youtube videos she took a vow back in March to "ceaselessly be of benefit to others". This is inconsistent with her abandoning her fans just 3 months before, so of course she pretends it never happened. Then, there's the fact she apparently deleted old youtube videos for reasons like "excluding female viewers" and "not being of the nurturing kind". All of this is hypocrisy, self-censorship and moral self-aggrandizement to fulfill her need for constant validation. All she did was switch the source of said validation from guys jacking off to her to people saying she's a wonderful person and that her videos relax them.