It's all about supply and demand. With concerts, the higher the demand, the more ticket prices automatically increase through dynamic pricing. It's the same principle with the iPhone. Back then, it cost around $400. Then Apple realized it had also become a status symbol, much like a Louis Vuitton bag. As a result, prices increased significantly. she understands her market and is maximizing it. The value you place on a product doesn't determine the value other people place on it. Clearly, some people believe it's worth the price, because they're buying it. It's really that simple.